It is impossible to survive in business without making sales. But all sales tactics (selling techniques) don’t have to be pushy, or take advantage of the gullibility or ignorance of others. In fact, the best ones do neither.

Sales is about communicating the benefits of your product or service to your set target audience and be able to incite them to move up the pyramid/funnel to the optimum place you desire them to be.
In a post on General Assembly, KeriLynn Engel highlights some techniques that’ll help people who loath sales to become Sales-inclined. Here are the tips:

Believe and Communicate Benefits

You can be an honest evangelist for your business if you truly believe that it benefits others. Familiarize yourself with the features of your product or service, and think about exactly what benefits they provide to your customers. Better yet, talk to your customers yourself about exactly how they’ve benefited from what your business provides.

When you believe in what you’re doing, you can have an honest conversation about what you do and how you can help, instead of using pushy sales techniques.

Nurture Relationships

Sales is all about relationships. Set goals for yourself to keep in touch with contacts you’ve made or acquaintances you’ve met. For example, you could connect with a new person on LinkedIn every day, or meet a different person for coffee once a week. If the conversation naturally turns to business, talk honestly about what you do and how you’ve helped your customers.

The goal of these meetings isn’t to push your product, but to build those relationships. Stay in touch, and when they have a need for your product, you’ll be at the top of their mind.

Go the Extra Mile

Existing customers are much easier to sell to, because they’re more likely to already trust you and understand the value of what you have to offer. That’s why offering top-notch customer service is such a powerful sales technique: the happier your customers are, the more likely they are to return. Satisfied customers are also more likely to give your business great reviews and recommend your services to others.

You don’t have to compromise yourself or your integrity to sell. If you’re passionate about what you do, connecting with others and building mutually beneficial relationships is an easy way to sell more and build your business.

via General Assembly