Design is the attraction point of almost every piece of content – the image positioning, colour usage, the humanity to it. Last week, I was reading a couple of interesting things about design on Medium, when this post about Making Interesting Images caught my attention. In the piece, Caitlin Winner(Design Manager at Facebook) maps out the simple rules for creating interesting images. These are some of the tips that I particularly loved:

 

Try Variations in Scale
Small things and big things are often more interesting together than all small things or all big things. Juxtapose small items with big ones giving both of them a chance for interestingness and storytelling balance.

one-way

Spice Up Your Landscapes
Similarly, if you want to make a far away scene more interesting, try including an object in the foreground.
landscape

 

Play the Odds
Three is better than four and five is better than six. For some reason, odd numbered groupings are more interesting than even.

 

Start with Heart
Pay attention to what excites you. Is it the shape of the thing? Is it the color relationships? Is it the way the light is casting shadows? If you make an image in service of what is interesting to you, others will find it interesting, too.
Read the rest of the simple yet truthful piece here
Another piece about design and images that seared through my core is HelpScout Gregory Ciotti’s Why a Visual Really is Worth 1,000 Words. In this piece, he explains the psychological effect of adding images/designs to written or text-based work. He posits (and I agree) that visual communication has become nearly as indispensable as clear, compelling writing, considering every form of communication is akin to presenting information.
These are some of his soaring points:

 

View visuals as slides in a presentation
Great visual communicators pair their talents with speaking more often than writing. Indeed, when using visuals, it can be helpful to think of the work as a “presentation” instead of an article or essay-doing so will encourage you to follow the lessons learned from veteran presenters.

 

Use visuals to show flow and progression
Illustrated football Plays make one thing instantly clear: it’s easier to show movement, progression, and “flow” in visual form than text (but please, easy on the flow charts).
The connecting idea is a path. When you have a path to show, opt for a visual — it’s easy to overwhelm an audience with just a few splitting paths: “Well, you can do X, and if that works, you can move on to Z, but if it doesn’t you’ll have to do W, or possibly V…”, and it only goes downhill from there.
visual flow