Designers, artists and creative people generally are people who pour their heart and soul into work. Work for them is an external representation of who they are and what they want to seen as, like a metaphor for who they are.
However, presenting the work done can be tough for creative people. Often an apt verbalisation of the idea interpreted can be tedious and tiring for designers/creatives especially when they have to present/face clients who will most likely bombard with questions, mind choking interjections and soul stretching explanations.
Invision Blog, the blog for the Invision app that is focused on design prototyping and collaboration, has some tips and presentation flow guide for creatives that addresses this problem. Here are the points:
Polish your presentation
Present your work in the best possible light. If it’s a still image of a website design, mock it up in an image of an actual computer. If you’re sharing your screen, close unneeded windows and present in full-screen mode to eliminate distractions and visual noise.
Use a well-designed presentation template. Don’t put too much text in your presentation or your client will spend more time reading your slides instead of listening to what you’re saying. When you do use text in your presentation, keep it big and bold for readability.
Have one focal point per slide, even if it makes your slide deck longer—too much content per slide will only end up overwhelming your audience.
Practice going through your presentation once or twice to become familiar with you’re going to present each slide—it’ll help you move seamlessly from slide to slide when you present.
Set Objectives and Expectations. At the beginning of each client meeting, reiterate the project goals, recap their feedback from last time, and set clear objectives for the meeting. This reminds them why they’re in the room and what kind of participation is needed, while keeping the discussion focused.
Tell a story
When you’re presenting, tell the story about how your design came to be. Walk through each section of the design and explain your rationale. Talk about the design, its benefits, and how it solves the project goals (but avoid explaining what they can obviously see right in front of them).
For example, if the color palette you chose was inspired by a mural you saw on a walk last weekend, and you felt it perfectly addressed the mood and tone the client requested, mention it—many clients who aren’t familiar with the design process find this insight fascinating, and it gives them confidence that they’ve hired a creative and thoughtful designer. It’s also helpful to show a few slides describing some of your rationale (such as mood boards, user test results, etc.) before showing the actual design.
Read the original and full post on the Invision Blog